It’s been a decade and then some since Interface by Goji first hit the Southern Cape’s PR scene. But the term ‘Public Relations’ hardly describes what this company has achieved since starting operations during the century’s early teens, or the parameters of its abilities in terms of brand development, marketing, eventing and related challenges.
If unsure about the meaning of ‘interface’, a quick scroll through various language aids will enlighten you at speed. Merriam-Webster (www.merriam-webster.com), for instance, clearly explains the word in several contexts, but most notably: ‘The place at which independent and often unrelated systems meet and act on each other, or the means by which interaction or communication is achieved.
The action of interfacing is an art long mastered by Goji in its pursuit of understanding where a client comes from, the products and services supplied, and desired outcomes of campaigns and events. Examples abound of brands built from the conceptualisation phase and facilitated by Goji through to an end-product that equates to a ‘recognised institution’.
The benefits of goji berries have been well known since a health-food revolution started sweeping the globe. In Asia, these berries have been eaten for generations in hopes of an extended lifespan. Apart from high amounts of protein, vitamins and many minerals, it also provides high levels of many antioxidants. Who wouldn’t want to identify with this incredible little berry?